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Snapchat AR Lens Launch for a UAE Real Estate Developer

Client: Meridian Estates

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Snapchat AR Lens Launch for a UAE Real Estate Developer

Lens plays
2.4M
Avg. playtime
19s
Viewing requests
1,800+

The problem

A flagship tower launch needed attention from a younger, mobile-first Gulf audience that traditional property marketing was not reaching.

The strategy

A branded AR lens placing a 3D model of the tower on any surface, paired with Snap Ads retargeting lens engagers toward a booking landing page.

What we built

Designed and built a world-facing AR lens with an interactive apartment explorer, localized in Arabic and English, promoted with geo-targeted Snapchat campaigns across the UAE and KSA.

The result

2.4M lens plays, 19s average playtime and 1,800 qualified viewing requests during the launch quarter.

Recent work

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