Snapchat Ads

Snapchat is the quiet over-performer of paid social. In markets like the Gulf states, parts of Europe and North America's under-35s, it commands daily attention rivaling any platform — while advertiser competition (and therefore CPMs) remains far lower than Meta or TikTok. For brands targeting younger audiences or the regions where Snapchat is a primary app, that gap is pure arbitrage, and our Snapchat Ads service is built to capture it.

Full-screen, sound-on, native

Snap Ads are immersive by default: vertical, full-screen, sound-on video between friends' Stories. We produce creative that fits — fast-cut, casual, camera-first — plus Story Ads that own a tile in the Discover feed, Collection Ads that put your product shelf one swipe from checkout, and Commercials for guaranteed completed views where awareness is the goal.

The AR advantage

No ad platform integrates augmented reality like Snapchat. Sponsored Lenses and Filters let users wear, try and play with your brand — the most shared, longest-dwell ad format in existence. As one of the few agencies with an in-house AR lens team, we build campaigns where the paid media and the AR experience are designed together, from targeting to the lens itself.

Performance infrastructure

Under the creative sits standard rigor: Snap Pixel and Conversions API implementation, goal-based bidding for purchases, sign-ups, installs or lead forms, audience architecture from lookalikes and engagement retargeting, and geo-precise targeting down to city radius — invaluable for retail and delivery brands in Snapchat-heavy regions.

Where it fits your mix

We are direct about channel fit: Snapchat excels for consumer brands, apps, food and beverage, beauty, events and youth-focused offers in its strongholds. Reporting covers cost per result against your other channels, so its place in your budget is decided by numbers. Campaigns run worldwide, with particular depth in the GCC markets where Snapchat leads.