AR & Snapchat Lenses
Instagram AR Filters
Custom Instagram effects and branded AR filters — beauty looks, try-ons, quizzes and branded frames your followers use in their own stories, tagging y...
$649.00
Snapchat Lens Development
Custom Snapchat AR lenses designed, built and launched by certified Lens Studio developers — face lenses, world lenses, try-ons and games that put your brand on thousands of faces.
5.0
1 review
2–3 weeks from approved concept
From
$899.00
Choose from 3 packages below.
- 2–3 weeks from approved concept
- 3 revisions included
- One-time fee
- Secure checkout — your details are never resold or shared.
Featured
About this service
Nothing else in marketing gets your brand physically onto your customers' faces. A well-made Snapchat lens is played with, screenshotted and shared — earning seconds of voluntary, camera-level engagement that no ad format can buy, at a cost per play that routinely embarrasses every other channel. Our team designs and builds custom Snapchat lenses end to end: concept, 3D assets, Lens Studio development, submission and launch.
Every lens type, built natively
Face lenses (masks, makeovers, character transformations), world lenses that place 3D objects in the user's environment, product try-ons for glasses, hats, makeup and jewelry, portal experiences, marker-triggered activations and playable AR games with score mechanics. Each is built natively in Lens Studio by certified developers — with real 3D modeling, PBR texturing, optimized meshes and machine-learning features like segmentation and body tracking where the concept calls for them.
Designed to be shared, not just launched
The difference between a lens with 4,000 plays and one with 4 million is a concept people want to send to friends. Every project starts with concepting against your campaign goal: we storyboard two to three directions, prototype the strongest, and design an on-lens branding treatment that survives the screenshot without smothering the fun. We engineer for share triggers — transformations, humor, challenge mechanics — because shares are free reach.
Launch, promotion and numbers
We handle Snapchat's submission and review process, generate your Snapcode for packaging and print, and configure lens analytics. You receive plays, shares, average play time and reach — real numbers to judge the campaign by. Want guaranteed distribution? We can pair the lens with Snapchat Ads to run it as a sponsored AR Lens campaign targeted by geography and demographics, or hand it to creators through our influencer network.
Typical build time is two to three weeks from approved concept. Fifteen days of post-launch tuning is included — if something about the experience is not landing, we adjust it. If your audience is under 35, this is the most memorable thing your budget can buy this quarter.
Outcomes you can expect
Camera-level engagement no ad format matches
Certified Lens Studio developers, real 3D craft
Concepts engineered for organic sharing
Full submission, Snapcode and analytics setup
Cost per play that outperforms paid media
15 days of post-launch tuning included
What's included
- Concept and storyboard development (2–3 directions)
- Custom 3D modeling and PBR texturing
- Face, world, try-on, portal and game lenses
- ML features: segmentation, body and hand tracking
- On-lens branding and Snapcode generation
- Snapchat submission and review handling
- Lens analytics configuration and report
- Optional paid distribution via Snapchat Ads
What you receive
The exact assets and documents handed over when the engagement closes.
Approved concept and storyboard
Published Snapchat lens live on your profile
Snapcode pack for print and digital
Source project files (Lens Studio)
Launch analytics report at day 30
What we need from you
We need your brand assets (logo in vector format, brand colors) and a Snapchat business account — we can set one up with you during onboarding if you do not have one yet.
- Lens type
- Campaign goal and idea
- Reference lenses or effects you like
- Brand logo and asset files
- Target platform
- Required launch date
Choose your package
Pick the scope that matches where you are today — you can move up a tier whenever you are ready.
Basic
A polished single-effect lens for profile launch and organic use.
$899.00
14-day delivery
2 revisions included
- 1 lens concept, storyboarded
- Face lens or simple world lens
- 2D/simple 3D branded assets
- Snapchat submission handled
- Snapcode pack
- 30-day analytics snapshot
Most popular
Standard
Advanced interactive lens with custom 3D and launch support.
$1,499.00
21-day delivery
3 revisions included
- 2–3 concepts to choose from
- Advanced face, try-on or world lens
- Custom 3D modeling and animation
- Interactive triggers (tap, open mouth, raise brows)
- Everything in Basic
- 15 days post-launch tuning
- Launch playbook for seeding shares
Premium
Campaign-grade AR: game mechanics, ML effects and paid distribution setup.
$2,799.00
30-day delivery
5 revisions included
- Playable AR game or ML-powered effect
- Body/hand tracking, segmentation as needed
- Everything in Standard
- Sponsored AR Lens campaign setup in Ads Manager
- Creator seeding shortlist (10 vetted creators)
- Dedicated AR producer
- Full campaign analytics report
Add-ons
Optional extras you can attach to any package at checkout.
-
Instagram Filter Port
Adapt the finished lens concept and assets into a published Instagram (Meta Spark) effect.
+$449.00
-
TikTok Effect Port
Rebuild the experience in Effect House and publish it to your TikTok profile.
+$449.00
-
Sponsored Lens Campaign Management
One month of paid AR Lens distribution management in Snapchat Ads Manager (ad spend paid to Snap directly).
+$399.00
Frequently asked questions
It varies enormously with concept quality and how you seed it. Lenses promoted only to an existing audience typically earn tens of thousands of plays; genuinely shareable concepts seeded through creators or Snap Ads reach hundreds of thousands to millions. We design for shareability first because organic plays are free — then paid distribution becomes an amplifier, not a crutch.
Community lenses stay live indefinitely on your profile at no recurring cost. Sponsored placements run for the campaign window you book. We build every lens so it keeps working for you after the campaign ends.
Every lens passes Snap review for content and technical guidelines — typically one to three business days. We build inside the guidelines from the start, so rejections are rare; if one happens, fixing and resubmitting is on us.
The concept and 3D assets can be adapted to Instagram (Meta Spark) and TikTok (Effect House) as separate builds at a reduced rate, since asset creation is already done. See the multi-platform add-on or our Instagram AR Filters service.
What clients say
“The Snapchat AR lens they built for our tower launch generated 2.4 million plays and packed our sales gallery for weeks. Creative, technical and fast.”
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Custom quote
Ready to start Snapchat Lens Development?
Order online in your own currency, or walk through the scope with a strategist first — whichever suits how you buy.