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Shopify Replatform & CRO for a German Homeware Brand

Client: Nordic Home Living

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Shopify Replatform & CRO for a German Homeware Brand

Mobile conversion
1.1% → 2.6%
AOV
+14%
Organic revenue
+22%

The problem

A legacy store platform delivered 6-second mobile loads, a 1.1% conversion rate, and made EU multi-country selling painful.

The strategy

Shopify migration with zero SEO loss, Core Web Vitals-first theme build, and a post-launch CRO testing roadmap.

What we built

Custom Shopify theme with structured data, full 301 map covering 4,200 URLs, localized checkout for DACH markets, and 14 A/B tests in the first two quarters.

The result

Mobile conversion rate reached 2.6%, average order value rose 14%, and organic revenue was preserved through the migration then grew 22%.

Recent work

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