Scaling Organic Traffic for a US SaaS Platform

The problem

A fast-growing project management SaaS relied almost entirely on paid acquisition. Organic search brought under 4% of signups, and CAC was climbing quarter over quarter.

The strategy

Full technical audit, a programmatic comparison-page framework targeting bottom-of-funnel keywords, and a weekly editorial cadence mapped to the product's use cases.

What we built

Rebuilt the site architecture around topic clusters, fixed crawl-budget waste from faceted URLs, shipped 40+ intent-matched landing pages, and built a digital PR program for authority.

The result

Organic sessions grew 212% in nine months. Organic signups now account for 31% of new revenue, and blended CAC fell 24%.