Skip to content
VIP Pro Media
Cart
E-commerce / Fashion United Kingdom Featured

Google Ads Turnaround for a UK Fashion Retailer

Client: Marlow & Grey

Get similar results
No public website for this project

Google Ads Turnaround for a UK Fashion Retailer

ROAS
486%
Monthly ad spend scaled
£18k → £42k
Wasted spend
-63%

The problem

Shopping campaigns were unprofitable at a 210% ROAS against a 350% break-even target, with 70% of spend going to non-converting queries.

The strategy

Feed rebuild, query sculpting between Performance Max and standard Shopping, and margin-weighted bidding by product category.

What we built

Restructured the account around profit tiers, rebuilt the product feed with enriched titles and attributes, and launched CRO tests on the top 10 landing pages.

The result

ROAS reached 486% within four months while monthly ad spend scaled from £18k to £42k.

Recent work

More recent work

Want a site that performs like this?

Tell us about your business and we will come back with a specific plan — scope, timeline and price, no sales theatre.

Book a free consultation Send us a message

We value your privacy

We use cookies to enhance your experience, analyze traffic and personalize content. You can accept all cookies, reject the optional ones, or customize your choices.