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EdTech India

YouTube Growth System for an Indian EdTech

Client: Vidya Labs

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YouTube Growth System for an Indian EdTech

Subscribers
40k → 205k
Watch time
+380%

The problem

Strong course content but a stagnant channel: 40k subscribers after three years and no measurable pipeline from video.

The strategy

Search-first content calendar, packaging overhauls (titles/thumbnails), and a remarketing layer converting viewers into webinar registrations.

What we built

Produced a repeatable format library, optimized 120 legacy videos, and ran view-based remarketing into weekly demo webinars.

The result

Channel grew to 205k subscribers in 11 months; video-sourced webinar registrations became the #2 revenue channel.

Recent work

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