Ecommerce Email & Retention

Acquiring a customer costs more every year; selling to one you already have costs almost nothing. Yet most stores spend ninety percent of their energy on strangers while their buyer list — people who already trusted them with money — hears nothing but a shipping notification. Retention marketing fixes that imbalance, and for a typical store it is worth twenty to thirty percent of total revenue once properly built. This service builds and runs it.

The flows that print reliably

We implement the full ecommerce automation suite in Klaviyo (or your platform): abandoned cart and abandoned checkout with dynamic product blocks and honest urgency; browse abandonment for the window-shoppers; welcome series that convert subscribers before the discount expires; post-purchase sequences that reduce buyer's remorse, drive reviews and time the second purchase to your reorder cycle; win-back flows that catch lapsing customers before they are gone; and back-in-stock plus price-drop alerts that sell without sending. Every flow is written, designed, segmented and A/B tested — then tuned monthly, because settled flows quietly decay.

Campaigns and a calendar with restraint

Around the automations we run your campaign program: launches, seasonal peaks, and newsletters that respect attention. Segmentation does the heavy lifting — VIPs, recent buyers, categories browsed, discount-sensitivity — so frequency feels personal rather than desperate. SMS slots in where your market welcomes it, with consent handled properly.

Loyalty where the math supports it

Where repeat-purchase economics justify it, we design the retention mechanics beyond email: points or store-credit loyalty, replenishment reminders, subscribe-and-save for consumables, and VIP early access. Everything is measured against the numbers that matter — repeat purchase rate, time between orders, customer lifetime value and the share of revenue email owns — reported monthly with the next experiments attached.

Setup takes about three weeks; flows begin earning immediately and compound as data accumulates. If your store's email revenue share is under fifteen percent, this is the largest unclaimed money in your business.