Ecommerce Growth Management

Most stores do not have a marketing problem; they have a coordination problem. The ads freelancer optimizes for clicks, the SEO vendor for rankings, the email tool sits half-configured, and nobody owns the only number that matters: profitable revenue. Ecommerce Growth Management replaces the vendor patchwork with one senior team accountable for the whole system — acquisition, conversion and retention, run on a weekly cadence against a shared target.

One P&L view, one plan

Engagements start with a full-funnel diagnostic: unit economics per channel, product-level margins, conversion path leaks, email revenue share, repeat purchase behavior and competitive position. From that we build the growth plan — where the cheapest incremental revenue is hiding, in what order to capture it, and what the blended targets (revenue, MER, contribution margin) should be. Sometimes the first recommendation is to spend less; profitable truth beats impressive activity.

The weekly growth loop

Every week the same disciplined loop runs: read the numbers, act on the biggest lever, ship, measure. Concretely, that means paid campaigns tuned across Google and Meta (and TikTok or Snapchat where the audience justifies it), product and collection pages improved for conversion, merchandising moves for what the data says sells, email and SMS flows compounding retention, and a running experiment log so learning accumulates instead of evaporating. Specialists execute in their lanes; one growth lead conducts, so channels reinforce each other instead of competing for credit.

Reporting like an owner, not a vendor

You get a live dashboard and a weekly note in owner's language: revenue, spend, MER, what moved, what we shipped and what is next — plus a monthly deep-dive call. No 40-page decks, no metric theater. Ad spend stays in your accounts, paid to platforms directly; every asset we build is yours.

This program fits stores past proof-of-concept — typically 10k USD monthly revenue and up — that want compounding growth without hiring a five-person team. Management runs month to month; our retention rate is the sales pitch.