Practical marketing thinking from the team — strategy, channels, creative and the numbers behind them.
Influencer marketing has a measurement problem because most programs never define what a result is. Codes, links, cohorts and content value — here is the full accounting.
Most GA4 properties are quietly wrong — inflated traffic, missing conversions, unattributed revenue — and decisions are being made on the corruption. The ten defects we find most, with fixes.
Tell us where you want to grow and we will come back with an honest, specific plan — no obligation, no sales theatre.
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