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Analytics & Data

Measurement you can trust — GA4, tracking architecture, attribution honesty and reporting that drives decisions.

Analytics & Data 4 min read

10 GA4 Setup Mistakes That Corrupt Your Data (and How to Fix Them)

Most GA4 properties are quietly wrong — inflated traffic, missing conversions, unattributed revenue — and decisions are being made on the corruption. The ten defects we find most, with fixes.

10 Jun 2026 Read more

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