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Everything a brand needs to look consistent across five platforms: profile assets, cover sizes, post systems, story frames and a written mini style guide you can hand to a freelancer.
Consistency across social platforms usually fails at the handover point — a new freelancer, a new intern, a new agency, and suddenly the feed has three personalities. This kit is built to be handed over: assets plus rules, in a form someone can follow without asking questions.
Correctly sized assets for Instagram, LinkedIn, Facebook, TikTok and YouTube: profile images with safe-crop guides, cover and banner artwork per platform, pinned-post designs, channel art with end-screen zones marked, and highlight or playlist cover sets. Sizes are maintained and updated as platforms change, and updates are free.
Six post archetypes — educational, proof, offer, behind-the-scenes, announcement and question — each with a defined layout, a colour role and a caption structure. Because the archetypes are consistent, a feed built from them reads as deliberate even when different people produce the posts.
Twelve pages covering colour usage with hex values and proportion rules, typography with sizes and permitted pairings, logo placement and clear space, image treatment, tone of voice with do and do not examples, hashtag and mention conventions, and an approval checklist. It is written to be read by someone who is not a designer.
Delivered as Canva templates, editable Figma frames and flat PNG assets, so whichever tool your team or contractor uses, the files open. A brand asset folder structure is included and pre-organised, which quietly saves more time than any single template in the pack.
A free or Pro Canva account, or Figma for the editable frames. PNG assets require no software. No design experience needed for the Canva versions.
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