Product Feed Management

Your product feed is invisible until you learn what it decides: which searches your Shopping ads appear for, how your products look in every catalog ad, and whether they show at all. Platforms rank feed items the way search engines rank pages — and raw exports from Shopify or WooCommerce, with their truncated titles and empty attributes, compete like unoptimized pages: poorly. Feed management turns that liability into a quiet, compounding advantage.

Titles and attributes that win auctions

Shoppers search "women's waterproof trail running shoes size 8", while raw feeds say "AirFlex 3.0". We rewrite titles to lead with what people actually query — brand, product type, key attributes in the order that matters per category — and complete the attributes platforms reward: product type taxonomies, Google categories, color, size, material, gender, GTINs, custom labels. Descriptions get cleaned of HTML debris and keyword-starved phrasing. The result is the same budget entering more relevant, cheaper auctions.

Errors fixed before they cost you

Feeds break silently: disapprovals from policy flags, mismatched prices between feed and landing page (a suspension risk), missing shipping or tax settings, images rejected for overlays. We monitor Merchant Center and platform diagnostics continuously, fix issues at the source and keep an audit trail — so "why did our Shopping traffic vanish?" becomes an alert we handled Tuesday, not a mystery you discover after a bad month.

One source, every destination

Through feed middleware or native integrations, your catalog syncs to every channel that sells: Google Shopping and free listings, Meta and Instagram Shops, TikTok Shop, Pinterest, Snapchat, and marketplaces or price comparison sites in your markets. Each destination gets its own rule-set — correct formats, currencies and local requirements per country — with inventory and prices refreshing on schedule so you never advertise what you cannot sell. Custom labels (margin bands, bestsellers, seasonality, clearance) are added so your ads team can bid on profitability, not just product lines.

Setup completes within a week; optimization and monitoring then run monthly. For catalog businesses, few line items buy more performance per dollar than a feed treated as the product it secretly is.