Marketing Dashboards & Reporting

The monthly reporting ritual at most companies: someone burns an afternoon screenshotting five platforms into a deck nobody trusts, comparing numbers that define "conversion" five different ways. Meanwhile the actual question — what did marketing earn us, and where should the next dollar go? — stays unanswered. This service replaces the ritual with a live dashboard: every channel, one screen, updated automatically, understood by everyone.

Built backwards from decisions

We start by asking what decisions the dashboard must support — budget allocation, channel performance, funnel health, board reporting — and design views for each audience. Executives get the one-pager: spend, revenue, leads, ROAS, trend. Marketers get the working layers: per-channel drilldowns, campaign tables, landing page performance, funnel stages with drop-off. Nothing decorative; every chart answers a question someone actually asks.

Every source, one definition of truth

Using Looker Studio (with connectors where platforms demand them), we join your GA4, Google Ads, Meta, TikTok, LinkedIn, Search Console, email platform and CRM into blended views with reconciled metrics — one definition of a lead, one currency, UTM discipline enforced so attribution is consistent. Where numbers legitimately disagree (platform-reported versus analytics-reported conversions), the dashboard shows both, labeled, because honest ambiguity beats confident fiction.

Alive, not another artifact

Dashboards refresh automatically and live at a link your whole team can open; scheduled PDF snapshots land in inboxes for those who prefer email. We include a recorded walkthrough, annotation of every metric ("what counts as X"), and thirty days of tweak support after delivery — because the second week always surfaces one more question worth a chart. Optional monthly analyst commentary turns the numbers into narrative: what changed, why, and what we would do about it.

Standard builds deliver in about a week once access is granted. The afternoon of screenshots becomes a login — and budget conversations start from shared, current, trusted numbers.