GA4 & Tag Manager Setup

Almost every GA4 property we audit is quietly wrong: default installs counting nothing that matters, duplicate page views inflating traffic, internal staff polluting the numbers, conversions that fire twice or never, and a reporting interface nobody on the team can navigate. Businesses then make budget decisions on this corrupted data for years. This service replaces that with measurement you can trust — installed once, documented, and verified.

A measurement plan before a single tag

Setup starts on paper: what does this business need to know? We define your key events (purchases, leads, signups, calls, downloads), the funnel steps that precede them, and the dimensions that matter (source, landing page, device, country). This measurement plan becomes the blueprint — and the documentation your future agencies will thank you for, because every tag traces back to a business question.

Implemented through Tag Manager, properly

Everything is built in Google Tag Manager with a clean, named, foldered container: GA4 configuration, event tags with correct parameters, ecommerce tracking (view item through purchase, with values and items arrays validated), form and call tracking, scroll and engagement events where they mean something, and cross-domain tracking where journeys span sites. Consent mode is configured for privacy regulations in your markets. Every tag is tested in preview and validated in DebugView before publish — then re-verified against real traffic a week later.

Filtered, linked and readable

The property itself gets the hygiene pass most setups skip: internal and developer traffic filtered, unwanted referrals cleaned, data retention set sensibly, Search Console and Google Ads linked, and key events marked so conversion data flows to your ad platforms. Then we make it usable: a small set of saved reports and explorations answering your actual questions — what drives conversions, which pages leak, what each channel contributes — plus a 30-minute recorded walkthrough teaching your team to self-serve.

Delivery takes five to seven business days and ends with a verification report showing every event tested and passing. Decisions are only as good as the data underneath them; this makes the data worth trusting.