International SEO for a Singapore Fintech

The problem

A cross-border payments product ranked well in Singapore but was invisible in its five expansion markets despite localized product support.

The strategy

Hreflang architecture, market-specific keyword research in four languages, and localized landing pages built with local payment terminology.

What we built

Implemented a subfolder locale structure with correct hreflang clusters, localized 60 core pages with native-speaker review, and built regional link profiles.

The result

Non-domestic organic traffic grew from 8% to 47% of total within a year, with first-page rankings for money-transfer terms in five markets.