Case studies

Case Studies

Long-form breakdowns of the work: the challenge, the research, the execution and the numbers that followed.

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1 case studies

SaaS United States

From Paid-Only to Compounding Organic: A SaaS Growth Story

Brightstack Software

Brightstack's growth was rented, not owned: 92% of new signups came from paid channels, and every CAC increase went straight to the bottom l...

+212%
Organic sessions: 31%
Signups from organic

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