Ad Copy Prompt Engine — 220 Prompts

Creative volume is the main constraint on paid media performance, and the bottleneck is rarely production — it is angles. This pack is structured around angle generation first, then variation, then critique, which is the order that actually produces testable creative rather than forty rewrites of the same idea.

Angles before adjectives

Forty prompts extract angles from source material you already have: customer reviews, sales call notes, support tickets, competitor messaging and survey responses. The output is a set of distinct positioning arguments — pain, aspiration, mechanism, proof, objection reversal, comparison, status quo challenge — not synonyms. Everything downstream is generated per angle, which is what makes a test read cleanly.

Platform-aware generation

Prompts are grouped by placement with the real constraints built in: search headlines and descriptions at exact character limits with pinning guidance, social primary text with a first-line hook that survives the truncation point, video scripts structured to a 3-second hook and a stated payoff, and display and native variants. No more trimming a generated headline that was never going to fit.

Critique and compliance

Thirty prompts are dedicated to pressure-testing: clarity checks, claim risk review against common advertising policies, readability scoring, unsupported-superlative detection and a hostile-reader critique that surfaces the objection your copy accidentally invites. These are the prompts that keep AI-generated copy out of a disapproval queue.

Format and updates

Delivered as a spreadsheet with filters for placement, funnel stage and angle type, plus plain text and PDF versions. A worked example runs one product from raw reviews through to a complete tested creative set, so the workflow is demonstrated rather than described. Updates are free.

2.3.0

• Added claim-risk review prompts for advertising policy compliance
• Character limits refreshed across all placements

2.0.0

• Restructured around angle generation as the first step
• Added the end-to-end worked example

1.6.0

• Video script prompts with hook and payoff structure

Any AI assistant that accepts long-form prompts. Spreadsheet opens in Google Sheets or Excel. Plain-text and PDF versions included for other tools.