Fitness Australia

Meta Ads Lead Engine for an Australian Fitness Chain

Client: IronWorks Gyms

Cost per lead: AU$21 avg
Monthly joins: +68% YoY

The problem

Twelve locations depended on walk-ins and inconsistent local promotions; cost per membership lead varied wildly between AU$18 and AU$70 by suburb.

The strategy

Location-level creative testing with a shared learning structure, instant-form vs landing-page split tests, and an offer ladder from free trial to founding rate.

What we built

Built a campaign-per-region structure with dynamic location insertion, 40+ creative variants refreshed monthly, and a fast landing page with suburb-level social proof.

The result

Stabilized cost per lead at AU$21 across all locations and grew monthly joins 68% year over year.

Project facts

Client: IronWorks Gyms
Industry: Fitness
Country: Australia

Our work

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